Challenge:
Well Aliments set out to launch an entirely new business unit, a specialty coffee brand, separate from its US supplements line, and take it into Brazil and export markets at the same time. That meant starting from absolute zero: no audience, no paid acquisition, no demand. The job wasn't just to run ads; it was to stand up a profitable new revenue stream in a crowded, brand-driven category, in more than one market at once, and prove the unit could carry its own weight.
Solution
- Google Ads, Built From Scratch:
- We stood up Well Aliments Brazil's Google Ads from the ground up, structuring Search and demand-gen campaigns to capture high-intent coffee buyers rather than spray budget across untargeted clicks.
- Domestic & Export Targeting:
- We ran campaigns for both the Brazilian domestic market and export buyers, tailoring keywords, language, and messaging to each audience so the brand showed up relevant in every market it sells to.
- Conversion-Focused Funnel:
- We pointed traffic at a conversion path built to turn demand into qualified buyers, then optimized keywords, copy, and targeting against revenue and lead quality, not vanity clicks.
- Scaling the New Unit:
- We tightened the account week over week, scaling what produced revenue and cutting what didn't, to turn early traction into a self-sustaining business unit with a dependable daily pipeline.
Results:
We took Well Aliments Brazil from no paid presence to a profitable new business unit, generating multiple figures in a brand-new international market. The Google Ads engine delivers qualified leads every single day across both their domestic and export markets, turning a standing start into a revenue channel the brand can count on and keep scaling.
Multi-figure
New business unit, built from zero
2
Markets: Brazil domestic + export
Daily
Qualified leads, built from scratch
Conclusion
The Well Aliments Brazil partnership shows how the right paid engine can launch an entire new business unit from zero, generating multiple figures and a daily flow of qualified demand across both a domestic and an export market. If you're looking to open a new product line or expand into a new country, CoreXponent builds the growth engine that turns the launch into profitable revenue. To find out how we can scale your brand, reach out toinfo@corexponent.com